For the last couple of weeks, I’ve been playing around with a new brand in my collection – The Ordinary. It’s one of the brands belonging to a better known Deciem – The Abnormal Beauty Company. But even if The Ordinary wears a really unusual name, there’s nothing ordinary about it… First of all, I like the approach of the brand toward skincare: get good ingredients, pack them into very clean and sensible packaging, give it a good price and the product will sell itself. Considering I’ve had to wait a while for the products to come back in stock to order what I wanted, the logic seems to be working. Also, check out the Deciem online store: they will not only give you the exact specifications for each product, but also suggest a good regimen for your skin. All skincare brands should take a long good look and consider doing something like this on their own. All products are vegan and cruelty free.

Zadnjih nekaj tednov preizkušam znamke meni povsem nove znamke The Ordinary. Gre za podznamko krovne Deciem – The Abnormal Beauty Company.  Čeprav The Ordinary nosi nekoliko nenavadno ime, na njej ni nič običajnega. Všeč mi je pristop znamke k izdelkom: vzameš dobre sestavine, zapakiraš jih v enostavno in razumno embalažo, jim postaviš razumno ceno in izdelki se bodo prodali sami. Glede na to, da sem morala kar nekaj časa čakati, da so bili izdelki, ki sem jih želela, spet na zalogi, ta logika očitno deluje.  Če si ogledaš Deciem spletno trgovino, boš lahko za vsak izdelek prebrala natančne specifikacije, poleg tega pa ti natančno razložijo tudi, kakšen naj bi bil pravilen potek vsakodnevne rutine nege kože. Prav vse znamke bi se lahko iz tega nekaj naučile. Vsi izdelki so primerni za vegane in nis0 testirani na živalih.
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